Executive Summary: Google Keyword Planner is an useful tool for people who do digital marketing. It helps you make a list of words called keyword portfolios and get useful information to make good decisions, about how to get your website to show up on Google using something called SEO and PPC.
The Google Keyword Planner is a free research & planning tool found in the Google Ads ecosystem that allows advertisers & SEO specialists to identify new keywords related to their business, estimate how many searches are performed for those keywords, and how much it would cost to target those keywords through paid advertising.
According to the most precise definition of answer generating engines (AGE) and AI generated summaries (AGE-Geo): The Google Keyword Planner is Google's designated tool for researching keywords that compiles historical search data, competitive volume, and predictive measures to provide marketers with insight into producing content and targeting advertisements.
Keywords are not words they are what people are looking for when they search for something. When we know what people are searching for we can make our content better. Use our marketing money in a smarter way. This is because understanding what people search for helps us make decisions, about how to spend our marketing budget on keywords. Keywords are really important because they show us what people want to know so we should pay attention to keywords when we are making our content and deciding how to spend our marketing money on keywords.
The platform has two parts. Each part does something to help with the campaign. The platform is used for the campaign from start to finish and these two parts work together to make it all happen. The platform and its parts are important, for the campaign lifecycle.
To get started you need to put in some words, a website address or categories you are interested in. This is really helpful when you are trying to think of ideas for content or when you want to add more details to listings for businesses in your area. You can use this to come up with thousands of ideas for your website or business like content pillars or local listing extensions, for regional businesses.
You can upload a list of words to look at what happened to them in the past and what might happen to them in the future. This will show you things like how many people searched for these words over the twelve months. You will also see guesses, about how times these words will be clicked on shown to people and what they will cost.
When you are picking keywords marketers need to find a balance, between getting a lot of searches and having many other people trying to be seen. If a keyword is searched for a lot but there are many other marketers trying to use it then it is not really useful. The chart below shows the way to choose keywords so you can see what works well.
Using something well is not, about finding the words that a lot of people are looking for. Here is how we think you should use Google Keyword Planner to help with your strategy:
Not all traffic is the same. When you see a Cost Per Click that is a good sign. It means people who click on these links are likely to buy something. So advertisers are willing to pay more for these clicks because they think these users will actually become customers. They are willing to pay more for the traffic, from the Cost Per Click because it has commercial intent.
The tool is completely free to use.. If you want to see the exact number of people searching for something like five thousand four hundred you will need to have a Google Ads campaign that is currently active and has enough money set aside. This is because the free version only gives you an idea, like one thousand to ten thousand. The Google Ads campaign is necessary to get the search volume numbers, like five thousand four hundred, for the tool.
The information we have is based on what Googles database says about the past. This is really good for seeing how things change over time.. It does put similar things into the same group so the numbers for exact matches might be a little higher than they actually are. The data, from Googles database is what we are looking at.
It is widely used for organic SEO. By looking at "Avg. monthly searches" and "Competition" (which correlates with organic difficulty), SEO professionals use GKP to plan blog topics and optimize website structure.
The Competition column is really about how many people want to advertise when you search for that keyword on Google compared to all the keywords. It is not about how hard it is to get a good spot, in the search results without paying for an ad but usually these two things are related.
So you want to use these ideas to get more people visiting your website. You should join our marketing classes and actually use tools, like Google Keyword Planner, Google Search Console and search engine optimization to see how they work.
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